Apple's decision to lower the price of the iPhone from $599 to $399 strikes me as a smart move now that they're starting to run out of early adapters willing to pay an enormous premium to own the coolest phone on the planet. Besides, that cool factor already started to wane once it became obvious that there is an ample supply of iPhones. You don't have to be an insider or willing to wait in line to get one. All you need is a valid credit card.
Another factor is that a lot more people have now had a chance to put the iPhone through long-term, real world tests and the reviews aren't quite as gaga-eyed as they were back at the end of June. Like several other technology journalists, I borrowed an Apple iPhone on June 29. Getting to try out new technology without having to put money up front is one of the perks of being a reviewer. Sometimes I fall in love with what I review and buy the product. More often it goes back. The iPhone went back last week.